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Channels Report Menu in Google Analytics

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The channels report is the buildup view of the data present in Source/Medium reports.
The channel report show larger trends according to vast traffic categories such as direct, organic, paid, social and referral.
This report helps business owners to understand which marketing efforts are performing well and which is not.

To get the Channels report, go to Acquisition > All Traffic > Channels and then select the proper date to get the report.

channel report

If you want to analyze a specific channel or all channels in detail then click on the channel name. The next page will so how you specific data of a selected channel.

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