A Fulfillment by Amazon business is a setup where sellers get to choose what product they want to sell, find a supplier, and order the products, package, and ship. Everything is saved in one of Amazon’s many Fulfillment Centers, and then they take care of the products.
This is the hardest process and it’s picking your first product. Don’t put too much pressure on you, but choosing the right product to start with will make or break your business. You may not see the profitable returns you were hoping for because if it is competing in an ultra-competitive market, or if it is expensive to purchase in bulk, you may not see the profitable returns.
Remember, if you try your best to pick a product that you think will be a winner, there will always be better products to list or better ways to supply or market it.
• Brainstorm Your Passions And Pick A Niche Market
You have to start with what you are passionate about and brainstorm product ideas. When you are brainstorming, don’t limit yourself. It is best to think broadly, you can reduce your ideas down later on.
• Do Market Research
Once you have picked something you are interested in, start doing some initial market research, and then fall a little deeper.
• Avoid Competing With Brand Names
For your first product, go with something that does not have a competition in the form of brand name items. If you want to break into a market that is governed by a major brand name, your product will need to be pretty exhaustive.
• Flip Clearance Items
Another way for finding your first product can be put into action during your weekly trip to Target, Walmart, eBay or your favorite outlet store.
You know what your Fulfillment by Amazon business’s first product will be, but don’t relax too much. Your next step is where you are going to get your product from, and this step is almost as time-consuming as picking the product.
• Find a Supplier
Since cost will navigate where and how you supply your product, it is a good idea to consider sourcing your product from outside the United States. When considering different suppliers, check to see if they manufacture other products you could potentially list in the future. If they do, try to establish a useful relationship with them from the beginning to ensure long-term success.
• Ship Your Product
Evaluate, how to source your product will also involve considering if you can afford to source your products by boat, by air, or by train which will also affect whether you will source your product overseas or domestically.
There are some rules and regulations in every method of shipment, but there are even more involved with receiving products from overseas.
If you are shipping products internationally, then whether you are using a train, air, or boat, you will have to go through customs procedures and follow international shipping laws and their taxes.
So, you have picked a product, you have figured out where you are getting it from, so it’s a time to start spreading the word about your product that you are super excited to be selling on Amazon.
Listed on Amazon is already going to give it a fair amount of traffic, there are still several things to keep in mind when manufacturing your product’s description and marketing your product.
• Optimize Your Product Title And Description
I know your product is awesome, otherwise, you wouldn’t have selected it but you need to make sure your audience knows why it is so awesome, and you can do that through clear copy and great pictures of your product. The first place to start is on your product’s page title. Using an understanding of Search Engine Optimization (SEO), you can hack your product’s title and fill it to the edge with highly-searched keywords.
• Find Easy Ways To Advertise
Once you have got that awesome product listing is important to look into advertising, and a great low-cost option is using a Pay Per Clicks (PPC) program, which can also help you gain a wide audience.
PPC Ads is basically the Sponsored Content that when you are searching for a product on Google or any major search engine. As a fulfillment by Amazon business, you pay a small amount to the company or search engine that’s marketing your product for each click that your product gets.
• Gather Lots of Product Reviews
The best way to market a product is by enabling the product to market itself through great product reviews.
While there are some ways to remove negative reviews that might be impacting your sales, you can also check out product review groups on Facebook to find talented people who would be willing to write quality reviews of your product.
• Don’t Immediately Launch a Brand-New Blog Or Website
Content marketing is a popular strategy that can actually be a little hopeless for start-up FBA businesses if you don’t already have a blog or company website.
Content marketing consists of online materials, like videos, blog posts, or social media posts that promote a product or service without selling you the product, focusing on simply getting you interested in the product. If you are already a blogger, then content marketing will probably fit easily into your marketing plans.