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How to Use Source/Medium Reports Function in Google Analytics

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The first report you need to check in Google analytics is “source/ medium report”. This report includes useful data about the source of the traffic. from which source traffic is generated on your website such as ( Google organic, Google paid, facebook, etc ) and the medium of the traffic such as (search ads, display ads, banner ads, email, etc.)
You can find Source/medium report under the Acquisition > All Traffic menu
source-medium report

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