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What is Search Engine Marketing (SEM) and Its Benefits

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SEM stands for “Search engine marketing”. It is used to increase website traffic through paid marketing. Previously, the term “SEM” was used for both search engine optimization (SEO) and paid marketing (PPC) but now it is only used for paid marketing.

While using search engines, we normally use SEM or paid search for paid listing. Here we will define you what SEM is.

  • Paid Search Ads
  • PPC (Pay-Per-Click)
  • PPC (pay-per-call) – Paid ads served to mobile users, charged by the number of clicks performed by user, and it results in a direct call from users Smartphone’s
  • Paid Search Advertising
  • ROI (return on investment)
  • CPC (Cost per click)
  • CPM (Cost Per Thousand Impression)

Normally, mostly used paid ads are PPC and CPC, but some ads are also CPM base.

SEM Basics:

If you are beginners, then to need to understand the structure of Google Ads (previously known as Google AdWords) it is a tool used for Google Paid Marketing. Google Ads is the most popular paid marketing platform, Followed and powered by Bing ads, and also serves an important part of Ads on Yahoo. Social media channels are also second-tier PPC platforms.

Furthermore, while seeking the common paid marketing search trends, you can find out the PPC training course offered by Digitalize Training where you learn how to start paid marketing, different tricks, tactics and strategies to get succeed in PPC ads.

Every platform has its specific guidelines and useful tips so that you can easily understand it. SEM helps you to get quality traffic on your website from the first day.

Social Media websites like Facebook, Instagram, LinkedIn also offer paid advertisements. So now the question aries that these social media websites are also part of SEM? Because these sites also include a search function. But remember SEM and social media advertisement and different things
In social media websites, paid marketing ads normally appeared based upon data that is collected by the social media platform. It always helps you to meet with your targeted audience as per their interest, location, gender, age group etc.

Comparatively Search engine marketing depends upon the search queries ask by the users on search engines like Google, Bing, Yahoo etc. Social media advertising and SEM aren’t the same. But to effectively increase brand awareness and sales, you can use both platforms.

In order to get the best results, you can also use SEM, SEO and Social media marketing all together for getting the quick and best results. Don’t know what is SEO? Here is an Example for you: When a user searches for “How to learn SEO”, Google uses an algorithm to select which web page has the most relevant answer according to the asked query and show the best results. Google ranks the pages according to how relevant it is and how well the optimize page it is.
Google and other search engine aim are to show the best results, what exactly you are looking for should be displayed at the top of SERP (search engine result page). SEO is all about to get a higher ranking for a website so that Google can determine that your website has the best solution, product or services according to the asked query.

To understand SEO in Detail, Join SEO Training.

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