Through different types of advertising campaigns on Amazon Marketplace, varying methods, and the volume of data available it’s easy to get overcome and lose vision of your overall advertising strategy. We mention a few tips to help ensure your successful PPC campaign on the Amazon platform:
Do Your Product Research
Review your product category and competitors to control the most relevant and economical keywords for your manual PPC campaigns. Searching your main keywords can advantage you produce an initial list. Use seed terms to identify the top product list in your category. Then bit down into the top to see what search phrases they’re ranking for on page one.
Target Keywords for Product Listing
Amazon uses your product information and details to match a customer’s search terms to what you’re selling. Therefore, it’s critical to maximize your Amazon search optimization by providing the correct product information and keywords that actual customers are using to seek out your product.
Experiment With Match Types
Reach more buyers and control your promotion expends by experimenting with match types in your keyword campaigns.
Broad match shows your ad whenever anyone searches for your specific keyword or a variation of targeted keywords. This can be the broadest and least targeted match type, but it can help jump-start campaigns and find out new related keywords. For example, if your keyword maybe a cat bowl, then your ads can show for searches like metal cat bowl, big bowl for cat, cat bowl for travel or cheap cat bowl.
Phrase Match: Phrase match shows your ad when a look includes your exact keyword phrase or a detailed variation. During this match type, words are usually added ahead or after your keywords, and that they may include misspellings or plurals. Using the previous example, if your keyword could be a dog bowl, your ads are shown for searches like a green dog bowl, or dog bowl for puppies, but the words in your keyword won’t be separated.
Exact keyword match will show your ad when someone searches for your exact match keyword. This match type will not discrete your words or add extra ones.
Block the Bad and Keep the Great
You can stop ads from showing for specific searches with the support of Negative Match. Using them allows you to stop your ad from displaying among irrelevant search results. For example, let’s say you’re selling a children’s toy shaped sort of a cat. Although the term cat toy precisely defines your product, you’ll want to include it in your negative keywords to anticipate your product from seeming when people looking for toys for his or her pets.
Using negative keywords or products ensures that you simply deliver a more targeted campaign. Any keywords that are receiving an oversized number of high-cost clicks, but aren’t converting into sales, should be added to your negative keyword list to preserve your budget. Refine your campaigns even more by using match types with negative keywords to make negative phrase match and negative exact match keywords.
Your first ad group is your Research Campaign. Here you bid solely on broad match keywords. As you spend money, the campaign will appear for several new search terms that may drive sales. Your other ad group is your Performance Campaign. Here you bid only on exact match keywords. These are search terms that made an acquisition in your Automatic or broad match ad group.
As keywords from your Research ad group and Automatic campaigns convert to sales, change these words to your Presentation ad group. Take care to feature these same words to the negative match group in your Research and Automatic campaigns. This step ensures the subsequent time someone does this search, your exact match Performance ad group is activated (at your required bid), and you generate the sale.
– Similar products with related keywords
– Product category
– Our top sellers
Then, strategically allocate your bids according to keyword performance and your product’s profit margin.