What Is SEO?
Search engine optimization is a process to increase the quantity and quality of the traffic through “organic” search results on search engines.
In the digital marketing sector, SEO has come up with an influential role to increase the power of search engines like Google, Yahoo, Bing. To get a higher ranking of search engine result page (SERPs) website owner, business owner and firms need an SEO Expert for their web marketing. Professional SEO Expert have a target to promote the website, maintain and manage the quality of websites and do online marketing.
How Does SEO Work?
Search engines like Google, Yahoo and Bing display their search results base on the relevancy of the website with the asked query. Only specific websites/webpage will be displayed on SERP that are crawled by Search engine crawlers and have relevancy. Search engines provide the most appropriate answer to the user.
Search engine use signals for many things like generating the results on SERP and SEO implement different strategies and technical skills to increase and improve these signals for websites.
Therefore, SEO works accordingly to the search engines algorithm and optimize the website in a way where a website is fine with all the technicalities and contains all the relevant keywords that users write into a search engine search bar. SEO aim is to rank the website and give a great experience to the user, with helpful and relevant content.
How To Become an SEO Expert:
SEO is a vast field and to be an SEO Expert you have to know or to learn multiple things about search engine optimization (SEO). You need to take proper SEO training from Digital Marketing Institute where you will learn on live projects, you can get technical and creative skills as well as some sort of experience. There are many digital marketing institutes that are offering an SEO training course in Karachi, Pakistan.
There are always three basic process to be an expert in any field
- Go Ahead
Below is the guide that will give you a basic knowledge of search engine optimization (SEO). SEO consists of strategies and technical activities that include “on-page SEO” and “off-page SEO” technics.
What is On-Page SEO?
On-page SEO means the activities perform on your website/domain to optimize it and to increase its organic ranking. On-Page optimization includes content optimization in terms of relevancy, Keyword research, onsite optimization.
Website Content optimization: Creating optimize and quality content for a website that will help to attract authentic and relevant links. Content may include a guide, a story, visuals, researches or news with facts and figures.
Keyword Research: It is also the part of On-Page SEO where you analyze and research for the words that are typed by the users to find services or products.
Onsite Optimization: Improving the format of a website, internal links, keywords placement and relevancy of content to help prioritize key areas and target relevant search phrases.
What is Off-Page SEO?
Off-page SEO optimization means the activities that are performed outside of your domain/website to improve your website link juice and organic result ranking. It is also known as link building. The target of off-site SEO is to increase the numbers your website links on other websites that search engine find it and it helps you to increase your organic ranking.
Link building is a process to submit your website/webpages links to other websites that are popular, have high DA (domain authority) and PA (page authority). This type of website is more trustworthy for Search engine and quality link building plays a key role to improve ranking.
Once you learn about SEO tools and techniques, you need to know where and how to use them. Below are the On-page SEO practices.
The title tag tells the search engines about the main title of your webpage and what this page is about. The title tag should be unique for all your website webpages.
The meta description is display right under the title on SERPs (search engine result page). Meta description is very important because it is the summary for the WebPages and users click through your website by reading the description. Meta description should be optimized, attractive and must use keywords on it.
Content plays an important role in your website ranking, so your website content should be unique and relevant. Duplicate content inside the website also affect your website ranking so try to write unique content for each webpage present on a website.
internal Linking with anchor text
Internal linking means a link on a page that directs toward another webpage of the same domain/website. Internal linking is a good practice because it gives internal strength to the keywords.
Below Are The Off-page SEO Practices
Social Media Engagement
Social media marketing is the most important off-page practice. To make your business, website, brand or blog popular social media plays a crucial role. Interact and engages with peoples through different social media platforms will help you to grow your business and increase your backlinks as well.
Creating shareable Content
Content is a king of marketing and plays an influential role in search engine optimization (SEO). Creating create that is sharable is always a good practice and a smart way to interact with more peoples and generate more natural links to your website.
Once you know all the best practices of an SEO expert now its time to gain the experience. In the beginning, start with your own free blog website and play around with all the methods and tactics you learned to increase the traffic. Once you gain some experience it is easy to start your career as an SEO Expert.
Join our SEO Training where you can learn all the SEO tricks and techniques as well as gain the experience of learning on live projects. After completion of our SEO Training course we ensure you that you will be an SEO Expert. Enroll now!