Keyword research is the process to find the right words and phrases about your business or product (aka “keywords”) that people use in search engines in sort to optimize their content around and rank for those businesses/products in search engines. Keyword research is a significant part of Search Engine Optimization (SEO).
“Right Keywords Research”
That’s the main reason keyword research is always the first step of every SEO campaign. However keywords will work as a compass for your SEO campaigns, they show you were to rank or whether you’re not making any progress.
Furthermore, researching keywords will help you to find a better understanding of your target audience for the reason that keyword research provides you with approaching what customers are searching for and the right words and phrases they use. Right keyword research is market research in the 21st century.
Let’s say that you own a digital marketing agency where you get the topics that target customer is interested in. if you think like, which topics people search for a connection to my business a few topics that come up to your mind would be like:
- Content marketing
- Website traffic
- Social media
- Email marketing
Let’s assume that you found the RIGHT keyword and you get rank in the top 3 search results is that pretty much done, right? Not really though, as it turns out, you can get way MORE traffic from that RIGHT keyword in SEO.