If your product not showing up in Amazon’s search results, perhaps you have a problem with organic ranking (SEO). But, there are many ways to fix that problem manually or automated by Amazon tools. Initially, identify why your product listing not getting enough traffic, and then you must focus on why it is not converting to sales.
When you’ve find-out the cause, design a custom optimization procedure to fit your product listings’ exceptional needs. Amazon advertising, Keyword optimization, driving external traffic from ads off Amazon, content, and social media marketing can all help out drive more consumer traffic to your product listing. Once the buyers have found your listing, switch them with stellar reviews, and high-class product photography.
How many shoppers are seeing my listing?
Every seller thinks, is my product listing getting enough traffic..? You can check the site visitors, the numbers of consumers that see your products list in the search results, by viewing unit sessions. If your sessions are down / low it’s far essential to pick out the cause.
The following 3 elements can result in terrible site visitors, and thus, incapacity to rank:
Too Few Keywords
The first thing to ranking on the first page of search results is a product listing that is well-off in related keywords. Amazon’s algorithms use (NLP) Natural Language Processing to compete for a product with a customer’s search requisites. As much as keywords you contain in your product listing, the more customer searches will match with your product.
Your goal is to show at the top of the first page of the search results. The click-through rate of a product listing drops drastically as it is ranking less from the first organic search position. Your Aim must be in the top sixteen organic positions on a page, reach a niche audience by selecting related, long-tail high chance keywords with low keywords competition.
A Lack of Reviews
The fewer reviews a product has, the fewer times it’s sold. Sales speed is the main driver of Amazon’s product ranking. If a product isn’t selling fine, it won’t position well. Amazon offers programs to help your product get its quick reviews. Make sure to enroll in the Early Reviewer.