Black hat SEO is a practice that uses to increase website ranking in the search engines by disobeying Search engine rules and guidelines. The term “black hat” is used in western movies for identifying “bad guys” from “good guys”. Here a good guy means SEO Experts who work according to search engine algorithms, rules, and guidelines.
In this article, you’ll learn:
- What is Black Hat SEO
- Black Hat SEO Tactics and techniques
- Ways to report Black Hat SEO
- How Black Hat SEO can your website
Website owners and SEO’s need to understand that using black hat SEO can completely vanish your website from search engines.
Black Hat SEO
Black hat SEO refers to disapproved SEO strategies that can increase your website ranking for a limited time and then may search engine ban your website. These SEO practices are disapproved by search engines and implementing it may result in ban of websites from search engines and other affiliated websites. The tactics and strategies implement by black hat SEO experts are blacklisted on Google’s Webmaster Guidelines and Bing’s Webmaster Guidelines
Below is the list of Black hat SEO tricks and techniques that should never be used to rank your website if you want your website ranking for the long term.
- Content Automation
- Doorway Pages
- Invisible Text or Links
- Keyword Stuffing
- Reporting a Competitor
- Sneaky Redirects
- Link Schemes
- Guest Posting
- Link Manipulation(including buying links)
- Article Spinning
- Rich Snippet Spam
- Automatic Queries to Google
- Creating pages with duplicate content.
- Pages with harmful actions, such as phishing, viruses, and others
HOW TO REPORT BLACK HAT SEO
There are many reasons for reporting a black hat SEO. The following are some of the main reasons to report these SEO techniques. Either your website receives malicious virus, hack, or SEO campaign get spammy links, or you noticed a spammy website result on your business competitive keywords. To report a black hat SEO you can report them through Google webmaster tools. Remember: Use this reporting function carefully. SPAM does not mean that a website standing above your website ranking. Incorrect reports also considered as a Black hat SEO.
If your website has been hit through a virulent virus or hack. Apply for malware review once you removed the virulent code.
Rarely this happens but if your website is targeted with a negative SEO campaign of spammy links, Report on Disavow Links Tool in Google Webmaster Tools.
WHY SHOULD BLACK HAT SEO TACTICS NEED TO AVOID?
Google and other search engines dislike black hat SEO tactics and banned the websites that are using it.
Black hat SEO tactics may give you success for a limited time in SERPs and increase traffic on your website. But once your website gets noticed by Search engine crawlers, you may get a Manual Penalty from Google and other search engines that affect your website ranking and traffic. Nowadays millions of users search on Google and you can’t afford immediate de-indexing. Can you? if you can afford it so go for it. Good Luck!!
WHO CAN USE BLACK HAT SEO TECHNIQUES FOR WEBSITE?
It depends on the period of your business. If your business is for a short period like for 2-3 months you can implement black hat SEO techniques for your website optimization.
If you are trying to build a long-lasting business then you should avoid black hat SEO techniques and go with grey or white hat SEO techniques.
Join our SEO training and you will learn all about Search engine techniques to improve your website ranking and increase web traffic.