What you will learn in this complete digital marketing course?
Diploma in Digital Marketing program, In this web marketing diploma course we will teach you all effective ways to increase your online sales, profile, traffic and brand awareness. Our Digital Marketing diploma training program is designed by Digital Marketing Experts for those who are business owners or who want to build their career in digital marketing field as a “Digital Marketer”. This digital marketing course is a combinataion of theory and practical case studies.
In this Diploma program Certified Digital Marketers share their personal experiences and best practices with you that will help you to build strategies, effective and creative ways to grow website ranking, brand awareness and much more.
After completion of Diploma in Digital Marketing, you will be awarded Digital Marekting certificate that will help you in your career & job hunting process and give you a path to get success towards the managerial position. Our Digital Marketing institute is located in Karachi, Pakistan
What We Will Deliver You In These Digital Marketing Diploma Course?
Here below is the course outline that covers all aspects of the internet/web marketing course.
3 Months Diploma in Digital Marketing
Module 1: Introduction of Digital Marketing
- What is digital marketing?
- Different factors of digital marketing
- Process of Digital Marketing
- Basic of Digital marketing
- The impact and role of digital marketing
Module 2: Pre-Optimization of Any Website
- Types of websites
- Domain names
- Domain extensions
- Domain age and its impact
- What are HTTP and HTTPS
- factor the affect website optimization
Module 3: Search Engine Optimization Training
- What is SEO
- How SEO works
- Keyword Research and Opportunities
- On Page SEO Optimization
- Off Page SEO Optimization
- Website SEO Audit and Tools
Module 4: Google Analytics Training
- Introduction to Google Analytics
- How Google Analytics works
- Understanding Google analytics account structure
- How to setup Google Analytics
- How to use Google Analytics
- How to generate and analyses reports
Module 5: Google Webmaster Training
- Introduction to Google Webmaster
- How Google Analytics Webmaster
- Understanding Google Webmaster account structure
- How to setup Google Webmaster
- How to use Google Webmaster
Module 6: Google Adwords/Ads PPC Training
- Introduction to Google Ads
- Ways to create Google Ad Words / Ads account
- What is Campaign and how to create it
- Introduction to ad groups
- How to setup goals
- Keyword research
- Optimization of Search terms and negative keywords
- Display Ad creation and optimization
- Campaign management
- Campaign optimization
Module 7: Social Media Marketing Training
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- Introduction to Social Media Websites
- Role of social media websites
- Social media post creation
- Social media post optimization
- Twitter Marketing
- Facebook marketing – organic and paid
- LinkedIn marketing – organic and paid
- Ways to do Crowd Sourcing
