Search engines are getting more mature at measuring how well intent matches a page. This blog will help you to build a better strategy to intend.
Search is an exciting, dynamic channel.
Google updates its Algorithm and introduces new features in the way we search like: mobile, voice search, etc. The changing nature of digital marketing required new strategies and ongoing learning to get success. However, we can’t become immediately an expert in chasing up new strategies and tactics but we can start working on it.
The build successful SEO strategy you need a good understanding of searcher intent.
What is Search Intent (or Keyword Intent)?
The search intent defines as the visitor intent or real meaning behind the Google searches. The “why” behind the asked query, what the searcher is looking for and what he/she want to achieve is the search intent.
Types of Search Intent
There are for major types of searcher intent
- Informational
- Navigational
- Commercial
- Transactional
Classify the asked quires into these four intent sections will help you for a better understanding of what the searcher is looking for.
- Informational Intent
Searcher asks informational queries to get more information or to learn more about a topic or subject. Informational intent is the most common type of intent, mostly searchers ask it.
For Example:
1-Have many continents are on Earth.
2-How to write a good blog.
- Navigational Intent
>A searcher who enters navigational intent already has information about the company, brand or the website they are looking for, but they are looking for help that lands directly them to their desired website/webpage. These searches normally include brand name, product name, or website name
For Example:
1-Youtube
2-Facebook
3-Apple company
- Commercial Intent
Commercial intent is a mixture of informational and transaction intent. In this type of intent searcher is looking for an information page to help them to perform an action. The result of commercial intent normally has an informational page with products or services.
For Example:
2-Gift for mom
3-Google Ads Service Provider
- Transactional Intent
Transactional queries contain the most commercial intent as these searchers are seeking for a product/services to make a purchase. Common words use with transactional searches include [price] or [sale].
Transactional intent result pages are normally 100 percent commercial pages that offer (products, services and subscription pages).
For Example:
1-Hire an SEO Expert
2-Price of iPhone X
3-Independence day sale
To learn how to make the strategy to use this intent Join SEO Certification Training program
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