Since long Google (Search Engine) is working on improving the user friendly website rather than the tricky SEO marketing (Black Hat SEO or Automatic bulk link submission) or other Strategies which may harm for the user experience and can damage the user view. Finally google now has established a new algorithm and giving importance to that website which are based on Mobile and Desktop optimized.
Now looking at the growth of the user experience many of the customers are using mobiles and tablets rather than desktop in spare / free time.
Rapid growth in mobile user, google changed and emphasized webmasters and website owner to enhance website to mobile compatible websites since 2014 and witnessed website owners to struggled ensure that their website is mobile and SEO friendly and responsive to any kind of electronic and mobile devices.
According to a marketing company, an average over 12 billion google searches are conducted each month in the United States. This statement indicates that SEO will be more important than any other marketing channel to get targeted traffic, gain more visibility and develop brand reputation that every business needs to succeed.
Now Question Arise how to make SEO and Mobile bases website here is the guideline shown by the Google AMP as below
Google Search Engnie guidelines for AMP webpages – display your website properly in Google Search engine checking your website through
- Design: Create web pages according to the AMP specification.
- Discovery: Make your AMP discoverable.
- If you have both AMP and non-AMP versions of your pages, include the following links:
- On any non-AMP page, reference the AMP version of the page to let Google and other platforms know about it:
- On the AMP page, add the following text to reference its non-AMP canonical version:
- For standalone AMP pages (those that don’t have a non-AMP version) the AMP page should specify itself as the canonical version:
- Standalone AMP pages will also be indexed if they can be found. Make sure that standalone AMP pages are linked to by other indexed pages or are listed in your sitemap.
- Validation: Test that your page is written in valid AMP HTML. (Make sure your AMP is valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.)
- Structured data: Mark up your content with structured data allows Google to present your content more prominently in search results appropriate markup properties.
- Status: Monitor your AMP report on Search Console for errors (Google Search Console provides an AMP status report, which shows a list of successfully indexed AMP pages on your site and any AMP-specific errors found.)
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