Be Expert in your PPC Brand Marketing by adopting following measures in your campaign.
- Don’t Hyper Target
When creating campaigns, use only a few targeting options at a time. Most successful campaigns have an audience range between 60,000 and 500,000. Audience size depends on who you’re trying to reach so advertisers with smaller audiences can still find success as long as the ad creative resonates with the target audience.
- A/B Test and Iterate
Tests reveal that even the smallest tweaks can have the biggest impact on improved campaign performance and conversions. A/B test every component of your creative: the images, copy, and your call-to-action (CTA).
- Bid Within the Suggested Bid Range
When you have a competitive bid, your campaigns have a higher chance of winning in the auction. We see a 33% higher ROI on advertiser’s campaigns when they bid within the suggested bid range.
- Keep Your Ads and Targeting Relevant
Serves relevant ads more often and limits ads that rarely get clicks. That’s why it’s important to turn off low performing ads and shift your budget towards your higher performing ads
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