Amazon is one of the biggest online ecommerce marketplace all over the world, facilitating businesses, retails and consumer to buy big line of products from pin to big cars. Working with Amazon life get easy you don’t have to wait for the visitors or clicks to make a sells on it.
Here below are the most powerful and common tools to help you in clearing your way among stiff competition on Amazon.
Jungle Scout
Do you want to check what products are hot on Amazon these days and what are the popular niches? If yes, then Jungle Scout is the tool for you. Jungle Scout is also been called the “best resource for data driven research” by Forbes. The tool also offers a product tracker which you can use for product research and save you time. Additionally, it can also be used to track your competition. Competition on Amazon is cut-throat and a tool is definitely needed to gain the advantage.
Keyword Inspector
This tell you keywords that a specific ASIN ranks for. This tool also features an indexing tester which will help you in ensuring that your product listing is successfully found by your target customers. The Amazon suggestion tool that helps you in finding long tail keywords along with Amazon search terms optimizer that maximizes your visibility.
Merchant Words
Would you like to know what search terms Amazon shoppers are using every day? If so, then have a look at MerchantWords.Not only does MerchantWords collect Amazon keywords, it also gathers keywords from other sites, like Jet and Walmart. That kind of info will give you more insight as to what shoppers are searching for online.
The tool also helps you find similar keywords that will help you improve sales.
Appeagle
This tool is used for pricing strategy.
According to the website: “Appeagle empowers Amazon sellers with strategic automated repricing and critical insight, elevating their ability to outsmart and dominate the competitive landscape.”
Appeagle will automate your repricing strategy so you don’t even have to lift a finger to set the right prices on a day-by-day basis.
As an advantage, Appeagle also supports the Walmart marketplace in addition to Amazon.
RepricerExpress
This is also a pricing tool: RepricerExpress.
The website for RepricerExpress promises that you’ll win more Buy Boxes without constant attention. In other words, the tool combines the best of both worlds: marketing automation and pricing optimization based on up-to-date data. The tool also allows you to set price based on one of several different strategies, beat a competitor’s price by a specific amount, Match the price of a competitor, Raise your price so that it’s higher than a competitor, Ignore competitor prices
Feedback Genius
Put yourself in your customers’ shoe and think what could have helped you if you were shopping online? The answer could vary, but we believe it’s the reviews that could change your mind. Modern customers tend to search for online reviews as they plan to purchase any item online or offline. It’s a good thing that Amazon does offers a review system. But, a good system doesn’t worth it if your customer is not using it. This is where Feedback Genius comes in. it’s a tool that automatically contacts your customer once the product is successfully delivered ad ask to write a review politely.
Scope
Scope is yet another Amazon’s keyword and product research tool. Scope helps you in determining popular keywords that your competition is ranking upon. In addition the tool also helps you in optimizing your PPC campaigns through keywords that are likely to get you the best results.
Seller Logic
It’s too often the case that marketers overlook one of the 4 Ps of marketing: price.
SellerLogic optimizes your product price on Amazon. It helps you find the price that’s most likely to land sales but also ensure that you earn a healthy margin.