Looking what is Google Possum is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2024. Google Possum is just filtering out local businesses and local search terms that were ignored by the Business owner.
After this update, many local businesses (Google Business listings) which are located city based get the massive increases in their local ranking, many of them out or badly decreased. I can say this is the biggest change seen in the seo industry after since Google Pigeon in 2014. One of the main things that updated was Google’s filter that applies to the local results. After a long google has started filtering based on address and affiliation, physical location of the searcher is more important than it was before, now google is getting more structure than before.
Optimize your Google Business listing Now and be updated. Checkout and understand your Google Possum with video.
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