E-commerce tracking is only useful for those who have an e-commerce business/website.
E-commerce tracking one of the most important features present in Google Analytics for e-commerce websites. This feature track more advance detail such as which product is popular and average revenue per sale.
Beside this E-commerce tracking allow help business owner to check from where their most visitors are coming from. For example: you can monitor how many sales are being generated by your SEO, email marketing, paid marketing, social media or other marketing campaigns.
To set up E-Commerce tracking, you need to enable it. Log into your Analytics account and go to Admin section
Click on E-commerce Settings
Turn the enable e-commerce button on
Now, you need to add a tracking code on your website. This work depends on your e-commerce platform.
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