Keyword research for Amazon sellers really comes down to two areas:
- Figure out what product people are searching for then you can create the ideal listing and be indexed for the keywords that people look for a large amount.
- However, in Amazon PPC (Pay-Per-Click) you must know what keywords you want to bid on when launching your Amazon PPC.
Keyword Research Tools
Whenever you conduct keyword research always begin by doing a basic search on Amazon.
As you begin to type in the search field, Amazon’s auto-complete feature kicks in and generates a list of potential keyword matches.
These auto-completes are based on real-time customer searches. This is how they end up finding a product like the one we’re looking at.
The only downside is that there are tons of different ways for a customer to describe a product.
Create Your Master List
Having all of your keywords on one sheet makes it easier to filter through them or arrange them accordingly. The reason that the master list is trying to figure out what the most popular keywords are to determine and which keywords should use in the title.
Keyword Search Example Sheet.
Anatomy of a Product Listing
This is the order of priority according to Amazon’s algorithm:
- Product Title
- Product Photography
- Product Features
- Product Description
- Reviews
You may use all of the highest search keywords, throughout the listing, but those keywords are the ones that must be included in the title.
What you have to do here is decide which keywords are the most relevant, but also get the most search volume.