What is on-page SEO

In this  post, Will discuss a blog what is on-page SEO and on-page SEO tips

SEO (Search engine optimization) has been around for almost as long as the internet has been public. Since the first day, companies, organizations, and firms using it to increase the traffic on their websites, for brand awareness, to reach new audiences, and to increase sales. on-page SEO means activity perform on the website. 

But SEO has changed with time, initially, on-page SEO used to place as many keywords as possible in content and fill pages with backlinks, but now as SEO is a need of every business and is highly in demand, so now SEO experts use both on-page and off-page SEO approach to rank a website on the top of SERP (search engine result page).

What is On-Page SEO

On-page SEO includes the entire onsite techniques that you can apply to increase the website ranking on a SERP, and it can also determine how well that page ranks. On-page SEO required both techniques, Content optimization
and technical strategies to improve the quality of the webpage, so the more optimized on-page the more quality traffic you get.
There are multiple technical aspects used to optimize a website with on-page SEO, and they include:

• Title Tag
• Meta Descriptions
• Keywords
• Headings
• URL Structure
• Images (Alt Tags)
• Site Speed
• Interlinking
• Mobile-Friendly (Responsive Website)

On-Page SEO Tips

Title Tags:

Title tags are HTML elements that specify the title of a website and display with a blue color clickable headline on SERP (search engine result page). Each page title tag should be unique, attractive and describe what the page is about. You can optimize it by using the main keywords of the specific page within 60 character length.

Headings:

Headings are the titles present on the head of the page and between the paragraphs, and these should be in the H1 tag for the best result. The heading should focus on relevant and descriptive words, and you can optimize them with the main keywords. To divide content, you can use subheadings also (from H2 to H6).

URL Structure:

The URL structure is also important for SEO, as search engines consider the keyword more important as it is present in the URL. For example https://digitalizetraining.com/seo-training

Image Alt Tag:

The alt tag is used to provide search engines with more information about the images and users can’t see it. Alt tag should be specific and descriptive within 125 characters.

Interlinking:

Interlinking helps your site pages to link with another’s pages of your site. Interlinking is important because it helps visitors to navigate the main page and helps search engines understand your site and improve its ranking.

Meta Description:

The meta description is the summary of the page and the user can see it on the SERP. The meta description should me appeal full and attractive that forcing users to click on your website from SERP. The length of the meta description should be lesser the 160 words.

Mobile-Friendly Website:

A mobile-friendly/Responsive website is one of the main factors that search engines consider while ranking a website. A responsive website is a website that displays properly on any size of screen (mobile, tablet, desktop).

Keywords:

Keyword is the main component for on-page SEO because it will give you the right direction that what your page is about and how to optimize it on what keywords. Keyword selection on every page must require research and analysis. Try to use keywords on your page content as well.

What is Page Speed?

People usually get confused with the “site speed”, actually the “Page Speed” is the time calculation that of how much time your Webpage takes to load in a Web browser, it’s also called (page load time), there is also one more thing to consider is that (time to transfer the first byte) means how fast a browser receive first of your page information from your Hosting company’s Web Server.

Google introduced a tool to measure your page speed named Google’s PageSpeed Insight this tool incorporates page speed data from CrUX (Chrome User Experience Report), this report consists of two important metrics in which first is Contentful Paint (FCP) and the second is DOMContentLoaded (DCL).

Page Load Speed

Page load speed is an important factor because no one likes slow-loading pages and it has a high bounce rate. According to the survey, 47% of users wait to 3 sec to load a page. Not only for users but search engines also don’t link slow-loading pages and give them a lower ranking. So make sure that your website pages load fast.

Try to Use Gzip compression, it’s a software application that compresses and reduces the size of your HTML, CSS, and JavaScript files which are over 150 bytes.

Remember always don’t use Gzip compression on image files. Always use an image compression software like Photoshop in which you can compress the size of your images without losing the quality of the images.

Minify HTML, CSS, and JavaScript

You always need to optimize your webpage’s code using any Minify tool, it will remove all the unnecessary things from your code like (spaces, commas, and all other useless characters), and it will spectacularly increase the speed of your Page. It’s also recommended to remove unused code, comments, and formatting from your page code. CSSNano and Uglify are recommended by Google to do minifying.

Decrease the no. of redirects

Whenever a web page redirects to another web page, visitors of your website face additional waiting time to load a web page due to the HTTP request-responses cycle to complete. Like you set the redirection pattern for the mobile version of your website to (“yourdoamin.com -> www. yourdoamin.com -> m. yourdoamin.com -> m. yourdoamin.com/home”) any of these additional redirects increase the load time of your page and your page load slows in the browsers.

Remove render-blocking javascript

Almost all modern Web Browsers build a DOM tree to parse HTML before the page can render in a browser, if a script comes across this rendering process, your browser will execute the script first and then load the page and it will surely increase your page load time.

Google’s recommendation for blocking scripts is that a webmaster always avoids or at least use as minimum as possible JavaScript which is blocking the page to render fast.

Leveraging browser cache

Modern Web Browsers cache a lot of information in the user system’s local cache (JavaScript, stylesheets, images, and much more) this helps your site to load faster when a visitor visits your website, again and again, the Web browser does not need to reload all elements of the page it took some elements from the user’s local cache and loads the page fast. Here is a tool available named YSlow through which you can see the expiration date of your cache, except the design of your site changes frequently, to set the cache expiration period to 1 year is a good practice.

Make your server response time better

The time of server response is based on the amount of traffic your site received, the sources use which a page use, the software, hardware, and programs your server uses, and the hosting service you are using. You must be curious about logjams e.g.: slow database queries, slow routing or the memory of your hosting serving is not good enough. The best and optimal server response time is under 2 to 5 seconds.

Use a CDN (Content Delivery Network)

CDNs are the acronym of (Content Distribution Networks) with another technical name “Content Delivery Networks” These are servers that distribute the load time of content delivery. Essentially, these are the data center in different geographical locations that stores copies of your Website and different geographical user can access your site fast due to a local copy of your site which is stored in the data center in their local region.

Always optimize the images

Always remember to optimize the images you are using on your website limit the images according to the size requirements of your website, and be assured that you are using the right format for different image files, normally PNG files are best for graphics files who has less than 16 colors, and when it comes to use a picture (photographs) its good practice to use JGEP file format after compressing it for the web.

Try to use CSS sprites when you want to create a template for images that you use repeatedly on your site for example icons and buttons. CSS sprites merge the images into a single large image that loads all the images at once and reduces the number of “HTTP requests” and through CSS sprites you can control which section of your site you want to load and display and which you don’t. The main purpose to use CSS sprites is this it saves your load time and your site will load quickly in the user’s browser.

On-Page SEO and its Impact on Content

Content is the most crucial element of on-page SEO because it attracts the users as well as tells the search engine what the page is about and on what quires display it on SERP (search engine result page)
However, now visitors need relevant, informative, and interesting content, so below are some ways in which you can fulfill the user’s needs and improve your website ranking.

• Blogs
• Videos
• Infographics
• Podcasts
• Whitepapers
• Ebooks
• Interviews
• Case studies
• Original research
• Reviews
• Instructional articles
• Quizzes and poles