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Top Amazon Product Categories

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Whether you’re an experienced Amazon seller, as a brand new beginner, or an experienced Amazon vet, it can be complicated to figure out which product line to focus on.

How do you narrow down your research with categories to choose from, find the best niche to focus on? Which product line has the most or least competition? The highest profit margins? The most opportunity to grow your product offerings?  There is a list of few products/niche which is always in the highest demand on an Amazon store.

Amazon product list

  • Arts, Crafts, & Sewing
  • Appliances
  • Books
  • Clothing, Shoes, and Jewelry
  • Automotive Parts & Accessories
  • Baby
  • Beauty & Personal Care
  • Cell Phones & Accessories
  • Computers
  • Musical Instruments
  • Health, Household & Baby Care
  • Sports & Outdoors
  • Electronics
  • Handmade
  • Garden & Outdoor
  • Grocery & Gourmet Food
  • Home & Kitchen
  • Luggage & Travel Gear
  • Industrial & Scientific

Amazon’s most popular categories 

When selling on Amazon platform or any other eCommerce site, it’s really important to know where and what consumers are buying your product. You wouldn’t want to set up a sofa shop at the electronic market and thinking that you’re in the right parking lot.

The same goes for Amazon and other e-commerce platforms. If you create a product in a niche or category that few people shop in, you’re going to have very little business.

According to junglescout these are the top categories, including the percentage of sellers who have products listed in them.

Home & Kitchen 45%
Sports & Outdoors 23%
Toys & Games 22%
Health, Household & Baby Care 21%
Beauty & Personal Care 21%
Kitchen & Dining 20%
Clothing, Shoes & Jewelry 19%
Baby 18%
Garden & Outdoor 16%
Tools & Home Improvement 16%

Remaining categories in order of popularity

Office Products 16%
Pet Supplies 15%
Electronics 13%
Grocery & Gourmet Food 12%
Arts, Crafts & Sewing 12%
Books 12%
Industrial & Scientific 10%
Automotive Parts & Accessories 7%
Cell Phone & Accessories 7%
Appliances 5%
Computers 4%
Luggage & Travel Gear 4%
Musical Instruments 3%
Apps & Games 3%
Handmade 2%
Collectibles & Fine Art 2%

Check at those categories, it’s really important to ask yourself, that your categories or product too competitive? But, while these large categories may be very popular and oversaturated, you can dig deeper into various sub-categories to find better product opportunities later on.

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