Whether you’re an experienced Amazon seller, as a brand new beginner, or an experienced Amazon vet, it can be complicated to figure out which product line to focus on.
How do you narrow down your research with categories to choose from, find the best niche to focus on? Which product line has the most or least competition? The highest profit margins? The most opportunity to grow your product offerings? There is a list of few products/niche which is always in the highest demand on an Amazon store.
- Arts, Crafts, & Sewing
- Appliances
- Books
- Clothing, Shoes, and Jewelry
- Automotive Parts & Accessories
- Baby
- Beauty & Personal Care
- Cell Phones & Accessories
- Computers
- Musical Instruments
- Health, Household & Baby Care
- Sports & Outdoors
- Electronics
- Handmade
- Garden & Outdoor
- Grocery & Gourmet Food
- Home & Kitchen
- Luggage & Travel Gear
- Industrial & Scientific
Amazon’s most popular categories
When selling on the Amazon platform or any other eCommerce site, it’s really important to know where and what consumers are buying your product. You wouldn’t want to set up a sofa shop at the electronic market and thinking that you’re in the right parking lot.
The same goes for Amazon and other e-commerce platforms. If you create a product in a niche or category that few people shop in, you’re going to have very little business.
According to junglescout, these are the top categories, including the percentage of sellers who have products listed in them.
| Home & Kitchen | 45% |
| Sports & Outdoors | 23% |
| Toys & Games | 22% |
| Health, Household & Baby Care | 21% |
| Beauty & Personal Care | 21% |
| Kitchen & Dining | 20% |
| Clothing, Shoes & Jewelry | 19% |
| Baby | 18% |
| Garden & Outdoor | 16% |
| Tools & Home Improvement | 16% |
Remaining categories in order of popularity
| Office Products | 16% |
| Pet Supplies | 15% |
| Electronics | 13% |
| Grocery & Gourmet Food | 12% |
| Arts, Crafts & Sewing | 12% |
| Books | 12% |
| Industrial & Scientific | 10% |
| Automotive Parts & Accessories | 7% |
| Cell Phone & Accessories | 7% |
| Appliances | 5% |
| Computers | 4% |
| Luggage & Travel Gear | 4% |
| Musical Instruments | 3% |
| Apps & Games | 3% |
| Handmade | 2% |
| Collectibles & Fine Art | 2% |
Check at those categories, it’s really important to ask yourself, that your categories or product too competitive? But, while these large categories may be very popular and oversaturated, you can dig deeper into various sub-categories to find better product opportunities later on.