Search engine optimization (SEO) is collecting strategies, techniques, and logics used to increase the number of quality visitors on the website by achieving the website ranking on different search engines. The main feature of SEO is to optimize your website for users and search engine bots.
SEO tell search engine bots that what the specific page is about and how it is useful for users. Nowadays millions of websites exist with a lot of competition so its important to obtain higher ranking on search engine result page (SERPs) and the higher ranking comes with brilliant SEO strategies and techniques. In this blog, you will get an idea of how to rank a website on top ranking.
There are two types of SEO
- On-page SEO
- Off-page SEO
On-page is the process of optimizing individual pages of your website to earn a higher ranking on SERP and drive more traffic on it, Below are some tips for on-page optimization:
1. title tags should contain your target keyword:
Your website may have a top ranking on Google search page with a specific keyword, and driving many visitors on your website. But an irrelevant or inappropriate keyword may decrease your website ranking or there is a possibility that your website will vanish from the search engine
The title of the page defines its summary, and an optimized title holds greater weight with the aspect of Google as well as the visitors. Normally, the main keyword is placed at the beginning of the title to attract the users and to tell the search engine what this page is about. As you can see mostly websites placed their main keyword at the starting of the title, it is not mandatory but it is a best practice.
2. Drop Keyword in first 100 words:
The best practice is to place the keyword within the first 100 words of the content. Some bloggers use this practice, but many bloggers prefer a long intro part before placing the keyword. This is an incorrect way because Google will not consider that keyword important anymore.
To learn how to write content like an expert join content marketing training now
3. Use Outbound Links:
Outbound links are very important for any website. It brings traffic to your website. You can make internal links, make sure that you perform interlinking with authentic and relevant page
4. Write click-worthy meta descriptions for each page:
A meta description is the most important element that uses for SEO as well as to attract users from SERP. To gather more traffic on your website, make sure your meta description is informative and attractive. The search engine displays meta description till 150-160 words so try not to exceed it.
5. Put your target keyword in the URL:
keywords are the backbone of on-page SEO. so you have to pay more attention to them – Try to include your webpage main keyword in its URL. There is no reason to not use it in the URL. But there are many benefits to include it. By this tactic, you are telling Google that this phrase/keyword is more relevant to the following page.
6.Post Long Content:
As per research, it has proved that longer content helps to increase ranking on search engines. On average the word count should be 2000 words for an article and a minimum of 1000 words at least. This trick will surely help you as result for long-tail traffic which would increase the popularity of your site.
Content with maximum words not only helps you to add more keywords but also given complete information that attracts the readers. The accuracy of the post increases with the longer text, which means Google will consider it more relevant as compared with shorter and brief text. As search patterns are identified with long-tail keywords, a longer text also increases the chances of your article/blog/website to get a higher ranking than others.
While writing an article by which you want to attract users and drive more traffic on your page, remember to do research and read about it from different sources before start writing on it. make sure that all your concepts are clear then you can write a complete article with relevant information. Also, the silly spelling mistake or grammatical mistakes are not accepted. Try to recheck it multiple times before uploading it.
7. Interlinking is beneficial:
Internal linking is an important factor of on-page SEO- as it decreases the website bounce rate and connects different pages. It also increases the link juice that increases the traffic on the website as well as the ranking.
8. Image Optimization:
Try to upload content with images, as it attracts users. Also, provide the name & alt tag of an image the same as the targeted keyword. It will help you authentically optimized the page and a clear picture indicates search engine about the relevancy of your blog/page. Optimized image with proper page, description, alt tag can help your page to increase the ranking as well as an image that can also get higher rank in Search engine image search.
9. Target low competitive keywords – longtail keywords:
Long-tail keywords usually are low competitive keywords because they are more specific and longer than a normal keyword – For Example Google ads training in Karachi.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.
If you have a new website and just started your SEO campaign, then we recommend you to concentrate on long-tail keywords.
The fact is you can’t rank your website on a single word keyword so quickly. Trying to optimize your new blog to ranking for “SEO” is quite impossible in a short period.
10. Use LSI keywords in your body content:
Latent semantic indexing (LSI) keywords are the synonyms and variations of your main keywords. LSI can be in the form of words and phrases.
You can find LSI by writing any keyword in the search engine search bar. For Example, your main keyword is “social media marketing Training” search this keyword and scroll down to the “Searches related to……” the display queries are the LSI.
11. Ensure your site is super fast:
A slow website is not only bad for the user but for the search engine also, thus a slow website may cause your site to rank lower in ‘SERP’
12. Your website must be mobile-friendly:
Mobile friendly, responsive, mobile websites all are the same. This means the website should be properly displayed on any screen size cell phone, tablet or desktop. According to Google algorithm responsive website plays an important role on your website ranking
Off-page SEO refers to the strategies and techniques that work outside of the website. People say off-page is only linking building, but it is more than that. Following are the tips related to off-page SEO
13. Build high-quality backlinks only:
Link building is the most important & most challenging factor in SEO. Without any high-quality backlinks, your website will not rank on highly competitive, or high traffic keyword.
The website which has more quality backlinks will get a higher ranking. But now the questionaries how you will get those quality backlinks? Below we share one of our strategies to get the high-quality backlinks
14. Guestographics method:
Guestographics is a technique that uses infographics, in this technique you can ask them to publish your data on their website, and in exchange, they will get unique content.
The complete steps are:
Step 1: Publish an infographic on your site
Step 2: Find sites that write about the same as your infographic’s topic
Step 3: Show them your infographic
Step 4: Offer them unique content
Step 5: Get your contextual backlinks in return
15. Guest post on relevant blogs
We all are aware of the benefits of guest blogging:
- You drop backlinks on authority site
- Visitors consider you as an expert
- More targeted traffic drive on your website
Ways to perform blog posting:
a. Find a blog that allows guest post on it via Google search strings:
below are a few search strings:
– write to us “your topic.”
– your keyword + “guest post by.”
Suppose your topic is Digital marketing. Go to Google.com and search for “Digital marketing” +“guest post by“
Further, you can also use reverse image search on Google, or use twitter & google to find the more relevant post. Or check alltop.com (here you will get a complete list of blogs present on the net)
b. Exploring your target bloggers is important, to separate the winners from the losers and build relationships with them by engaging on social media or via emails.
c. Find a relevant and appropriate topic to write a guest post, For example, cars-related post on a student’s blog site is inappropriate. So it’s important to know what you are dealing for.
d. Develop a great pitch to convince bloggers to allow you to write a guest post for them.
e.The last step is to check and reply to all comments immediately.
15. Answer on Forum:
Are those websites where users post questions and other users can answer them and share their point of views. Remember some forum sites also allow you to submit your website URL with your answer.
16. Blog commenting:
Blog commenting also helps to generate backlinks, which drive traffic on your site. Most of the blog sites don’t allow comments or don’t accept a website URL, but this process still helps full. For every blog comment, use unique content and try to leave your website URL as well. This trick will help you to index your website faster and brings referral traffic on your site
17. Be active on social media
Generally, social media don’t help to increase ranking on a search engine but you can improve your site/brand popularity and traffic by being active on different social media like Facebook, Twitter, Linkedin, Instagram.
18. Promote your new blog
Promoting a blog is important to let people know about its existence and to drive traffic. The more you promote the more chances you will get to rank higher. Once you post your blog try to share it on social media and engage as more people as you can.
19. Stay updated with Google’s algorithm
Google updates its algorithm frequently. To rank your website on the top you should know about the algorithm and its rules.
20. Follow Google’s guidelines
Google is very strict when it’s come about to follow its rules and guidelines- Google gives different penalties to those who don’t follow their rule and guideline. As a result of these penalties, your website may disappear from Google completely – so follow its guidelines and work accordingly.
If you are still confused then join SEO Training – And to rank your website on the top of Google